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Google eBooks Session


Forgive me for the editing of this post, but I’m typing it on my phone at Google’s eBook session.

Listening to: Scott Dougall, director, product management, from Google

  • Google positioning Google eBooks as “all about choice”.
  • 15 million Google Books
  • 3 million free Google eBooks
  • cross-platform accessibility
  • eBook sales tripled @ Google over last year
  • 7k publishers
  • 4 mln books found – 100 mln pgs read = 25 pgs read per book on avg?
  • most eBooks found via web, read within apps
  • Google Bookstore becoming destination and mobile store gaining traction at cost of search
  • 250 resellers in the US
  • indie booksellers getting creative: bar codes and purchasing within store to mobile apps
  • “higher priced” nonfiction (eg medical texts) outselling fiction among Google eBooks
  • in-store events to promote eBooks
  • affiliate program for bloggers slated for this year
  • bundling (digital/print) not in the works
  • hinting at book rental play (Netflix model)
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